The main challenge was to bring passionate athletes together to celebrate their Fitness journey. From picking the right shot list to having relevant and personalized storytelling; In addition to implementing voiceovers and stories that serve the client’s vision. All these factors played a key role in leveling up our work to deliver it big. By breaking the brief, working closely with the client, and bringing the right talent; we managed to produce a captivating video asset that shares the dreams of strong athletes who work hard every day.