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Multi-Sports Lifestyle Fitness Campaign

Multi-Sports Lifestyle Fitness Campaign

Sports & Fitness | Client: B-ACE Nutrition | September 2021

Challenge

Run, Jump, Push, Train, and workout with B-ACE - is a multi-sector campaign that aims to showcase B-ACE competitiveness and excellence to their audience. The main challenge was bringing all scenes and athletes into one compelling story without comprising the brand’s image.

Solution

From Biking to Cross-fit and Mini Trampoline - DryTape planned 4 different sessions to turn the client’s brief into reality. The team produced visuals and static assets that captured the essence of B-ACE seamlessly.

Impact

  • +25% increase in Supplements Purchases

  • +20% increase in Fitness Apparel Purchases

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