Challenge

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How to introduce the BeFree Original Yoga classes to the right audience?

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Solution

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Our team members scanned BeFree Yoga venues and classes before any production session. Later, we developed a production strategy and workflow to shed a light on the venue and showcase their yoga experience.

Eventually, we produced yoga lifestyle visuals and promos to showcase the venue, the internationally-certified yoga instructors, and the yoga experience.

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Impact

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• +30% increase in Yoga Classes Registrations and Sign-ups

• Driving 15% higher Brand Awareness under Instagram

• The asset was shared and displayed across all BeFree Yoga locations